Enhancing Market Access Through Data: ADA’s Dashboard Solution for a Leading Biotech Innovator

Enhancing Market Access Through Data: ADA’s Dashboard Solution for a Leading Biotech Innovator

In today’s dynamic pharmaceutical landscape, data serves as a critical asset in optimizing operational effectiveness and accelerating market access. For a globally recognized biotechnology company, harnessing data was essential to transforming commercial operations and gaining visibility across key performance areas. ADA played a pivotal role in designing and implementing an advanced dashboard solution tailored to the company’s specific needs.

About the Client

The client is a prominent biotechnology organization dedicated to developing and delivering life-changing therapies for patients facing serious health conditions. With a strong commitment to innovation, the company sought to elevate its data maturity to gain greater control and visibility across its commercial functions.

Business Challenges and Objectives

The commercial division faced several challenges that necessitated a data-driven solution:

• Limited visibility into key performance indicators (KPIs) across sales, patient support services, field reimbursement, and distribution.

• The need to enhance market access through targeted strategic insights.

• The absence of a centralized platform to consolidate performance metrics across departments.

To address these pain points, the company required a customized dashboard solution that would streamline reporting, improve decision-making, and foster alignment across business units.

ADA’s Data-Centric Solution

ADA delivered a robust strategy built on data orchestration and visualization. The engagement involved identifying critical KPIs and designing role-based Tableau dashboards to enable real-time monitoring and insights for stakeholders across multiple commercial functions.

Key Dashboards Developed

• Commercial Performance Dashboard
  Consolidated view of KPIs across all commercial segments, integrated using Tableau.

• Field Reimbursement Dashboards
  Insight into reimbursement planning, account performance, and field team activities.

• Patient Services Dashboards
  Summary of patient support program metrics and operational efficiency.

• Brand Insights Dashboards
  Analysis of brand-level KPIs including patient journeys, support touchpoints, and engagement rates.

• Therapy Adherence Dashboards
  Evaluation of adherence program effectiveness and patient behavior patterns.

• Specialty Pharmacy Dashboards
  Performance tracking for specialty pharmacies, distribution metrics, and patient journey analytics.

Technologies Used

To support this enterprise-level solution, ADA utilized a modern data stack optimized for scalability and performance:

• Cloud Infrastructure: Amazon S3, Amazon Redshift, MWAA

• ETL Tools: Informatica, PySpark

• Visualization: Tableau

This architecture ensured seamless integration, high-speed processing of large datasets, and scalable visualization.

Business Impact

The implemented solution delivered measurable outcomes:

• Enhanced monitoring of business performance across departments.

• Improved decision-making with real-time, visual KPIs.

• Strengthened alignment between market access, sales, and patient services.

• Enabled stakeholders to act on data-driven insights, improving operational transparency and strategic agility.

Ready to transform your commercial operations with data?
ADA empowers organizations to bridge data silos and gain actionable insights with tailored dashboard solutions. Contact us today to learn more.